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October 06, 2016

“I did it because my friend did”

“I did it because my friend did”
I hear this a lot. I’m a big believer in the positive use of peer pressure. There have been so many successful studies to show how social proof and peer pressure can change our behaviors and thoughts. One of the areas that education hasn’t optimized yet is their ability to harness peer pressure in a positive way. I often hear from my students that they chose to start something because their friend is doing it or because they heard of someone they know doing it. It’s a classic example of socia...